Privacy & tracking
What we collect, and what we share.
This page (the Masculine Convergence campaign by The Embodied Man Institute) uses tracking and analytics tools to measure and improve our advertising. This notice explains what is collected and who it is shared with, in line with the Australian Privacy Act 1988.
The Meta Pixel
We use the Meta (Facebook/Instagram) Pixel. When you visit this page or take an action (such as starting checkout or buying a ticket), the Pixel sends event data to Meta Platforms Ireland Ltd — including the pages and actions, plus device and browser information and identifiers (e.g. cookies).
Advanced Matching (your contact details)
When you enter details at checkout (such as your name and email), the Pixel may send a hashed (irreversibly encoded) version of those details to Meta as part of “Advanced Matching”. This helps Meta attribute and optimise our ads to the right audiences. We do not send Meta your raw email or name through the Pixel; it is hashed in your browser before it is shared.
Purpose & your choices
We use this data to measure ad performance, optimise delivery, and build audiences for this campaign. You can limit or opt out by adjusting your browser cookie settings, using your device’s ad-tracking controls, and managing your Meta ad preferences in your Facebook/Instagram account settings. Under the Privacy Act you may also request access to, or correction of, the personal information we hold, or make a privacy complaint.
Contact
For any privacy request, contact The Embodied Man Institute Incorporated (ABN 87 112 076 399). By continuing to use this page you acknowledge this notice.